People who write.
Writers who are people.
Every single one of the above has an obligation, not to be careless. The written word is as strong as Jill Y’s impulse to buy shoes, Thirsty Dave’s impulse to drink alcohol and Scurvy Jane’s propensity to stay away from Vitamin C. When writers write, they do so with words and it’s these very word which they use when writing. Let us ponder, if you will, the written word, spoken by your voice in your head: