The Words Du Jour for Internet Ads

Have you noticed the ads that accompany the between pages on Yahoo and other portal links?

Here you are, going from one Yahoo email account to another and the ads say “One weird trick to…” Fill in the blanks.  It may say, “…stay asleep all night”—what no pottie breaks?  Weird? Does that imply that one should try something bizarre or uncanny?

The word hidden is often linked with weird in the ads, as in, “A weird, hidden trick to_____.”  Notice that both examples are connected with the word, trick (no, not that kind of trick—we’ll keep this intellectual). I’ll succumb to the usual dictionary reference device. My computer’s (Mac) built-in dictionary says that a trick is “ a cunning or skillful act or scheme intended to deceive or outwit someone.”   Just why an honest advertiser would try to entice a supposedly honest customer to do this, I can’t imagine.

Then there’s the word, hidden.  Is the bizarre scheme, which is intended to deceive, something that was recently unearthed through a previously unknown portal in one of the great pyramids?  Is the cunning, uncanny scheme something like the cars—100 miles per gallon—that Detroit is rumored to have hidden from us for more than fifty years?

Then there are the ads for men, always accompanied by a bikini-clad woman. They say that the administration and the FDA have been hiding a weird herbal remedy that can boost testosterone.  Heck, hanging out with that chick in the bikini would boost most men’s hormones.  Nothing weird or  sneaky about that.

Here’s to weird, hidden schemes on ads which are, in truth, sneaky tricks.

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2 thoughts on “The Words Du Jour for Internet Ads”

  1. ” Just why an honest advertiser would try to entice a supposedly honest customer to do this, I can’t imagine.”

    Marketers admit to no moral code and study the human psyche thoroughly. They realize we all come with baser instincts, a mixture of angel and demon, or if you prefer, Freud’s Id and Ego. You can only sell so many consumer products appealing to our higher natures. Capitalism depends upon market expansions of consumer goods thus the appeal to weird and secretive, those interests that stimulate our demons. The trick is not to go to close to the debauchery line. But we get there closer each generation as advertisers keep pushing the envelope.

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