Have you noticed the ads that accompany the between pages on Yahoo and other portal links?
Here you are, going from one Yahoo email account to another and the ads say “One weird trick to…” Fill in the blanks. It may say, “…stay asleep all night”—what no pottie breaks? Weird? Does that imply that one should try something bizarre or uncanny?
The word hidden is often linked with weird in the ads, as in, “A weird, hidden trick to_____.” Notice that both examples are connected with the word, trick (no, not that kind of trick—we’ll keep this intellectual). I’ll succumb to the usual dictionary reference device. My computer’s (Mac) built-in dictionary says that a trick is “ a cunning or skillful act or scheme intended to deceive or outwit someone.” Just why an honest advertiser would try to entice a supposedly honest customer to do this, I can’t imagine.
Then there’s the word, hidden. Is the bizarre scheme, which is intended to deceive, something that was recently unearthed through a previously unknown portal in one of the great pyramids? Is the cunning, uncanny scheme something like the cars—100 miles per gallon—that Detroit is rumored to have hidden from us for more than fifty years?
Then there are the ads for men, always accompanied by a bikini-clad woman. They say that the administration and the FDA have been hiding a weird herbal remedy that can boost testosterone. Heck, hanging out with that chick in the bikini would boost most men’s hormones. Nothing weird or sneaky about that.
Here’s to weird, hidden schemes on ads which are, in truth, sneaky tricks.