Boston – UR Business Network has announced that its publishing division URBN Press will join forces with Philadelphia-based HumorOutcasts Press/Shorehouse Books. The new publishing entity will build on the ideals of independent publishing and will help authors with all aspects of their books from concept to publishing and beyond.
“We looked at both traditional and independent publishing and we thought that somewhere in between is what most authors need to succeed,” explains Ellen Wilson, co-director of URBN Press. “Authors can publish books, but what they cannot do on their own is build an entire brand that can reach millions of people and that is what this joint venture will do.”
As a division of URBN Press, all print and eBooks will be under the HumorOutcasts Press or Shorehouse Books imprint. To build a brand, authors will also have a homepage on URBusinessnetwork.com. On that homepage, they can upload blogs about their books, themselves or their characters. They can upload videos as well.
“The point is that they can build their brand and talk about their work as much as they want and they will attract an interested audience in the process,” Wilson adds.
The new venture will also provide authors with soup to nuts services including proofing, editing, cover design and formatting.
“This is the perfect marriage,” Donna Cavanagh, co-founder of HumorOutcasts Press and Shorehouse Books. “We bring our publishing know how and we blend it with the marketing expertise of URBN. We can’t ask for a better partner for us or for our authors.”
Unique to this author brand model is the inclusion of crowdfunding through PubSlush.com. Authors will be able to post their project and raise money for promotion, audio books and other projects such as screenplays and webseries.
“URBN Press will be a part of our premiere launch of the Pubslush Pro program which will allow publishers to facilitate a more successful, informed publishing process and to increase brand engagement through a direct connection with readers,” noted Amanda L. Barbara, Vice-President of Pubslush.
Wilson and Cavanagh emphasize that the concept behind this merger is one of support and partnership with the goal of bringing talented writers to the attention of readers, producers, filmmakers etc.
“Our focus is on our writers and authors and those who come to us for promotion. We will build their brand and become a supportive partner in their quest to bring their work to publication and beyond,” notes Wilson. “That is why we wanted to work with HumorOutcasts Press/Shorehouse Books. They have always been about helping writers get their work out there, but now with URBN Press, we can reach so many more readers, radio broadcasters, producers, marketers, and reviewers – everyone we need to contact to get a book known. ”
Both URBN Press and HumorOutcasts Press/Shorehouse Books understand the challenges today’s author’s face.
“First, traditional publishing turned their backs on many authors. Fortunately, independent publishing came in and gave writers a chance to show the world their work without authors giving up control.” Cavanagh says. “But with so many authors publishing each day, it is hard to stand out from the crowd. We hope we can help our authors do exactly that.”
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