New technology that enables companies to show commercials on the Aurora Borealis or Northern Lights has triggered a bidding war for air time on one of Mother Nature’s most spectacular light shows.
The Northern Lights are caused by solar particles colliding with atmospheric gases, to form curtains of shifting light patterns in the sky. This year the show is more spectacular than usual owing to high solar activity.
“We’re very lucky that the intensity is greater than normal in the run up to the Christmas buying season,” said Bull, Con & Tent, the advertising agency behind the new technology.
A one-minute slot on the Northern Lights is available for $ 1 million. There is a discount if a company buys space on the Southern Lights as well. Bull, Con & Tent declined to confirm which companies have already signed up, but the word is that a giant Coca Cola bottle will be the first logo to grace the Aurora Borealis.
Bull, Con & Tent said that there are plans to extend the technology to other natural displays including rainbows and the dawn sky.
“Imagine a gorgeous red sky on a clear morning and just before the sun dawns the Golden Arches or a new GM car rise majestically above the horizon. It’s enough to bring tears to your eyes,” said a spokesperson for the agency.
He’s right; the idea does make me want to cry.
Glad to see you’ve a soft spot for the Mad Men!