Cassandra Peterson has been the Queen of Halloween for decades, thanks to her portrayal of the comedic vampiress Elvira. A cult favorite, Elvira is in demand 365 days a year, but Halloween is definitely Peterson’s busy season. Peterson recently shared her journey and business insights with me (Her Elvira empire seems endless–from films, books, handbags and perfume to slot machines.). Listen to our conversation on my podcast Entertaining Insights. Plus, a special treat– backstage with the legendary R & B group Tavares and some tips just for you.