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Tag: branding

CORPORATE MESSAGING: When a News Item is Really Just More Promotional Junk

April 14, 2011April 15, 2011 lbwoodgate

There was a news clip on the local ABC affiliate here in Dallas-Ft.Worth, WFAA, on their evening news yesterday that did something that infuriates me.  A segment was dedicated to an individual whose passion and […]

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2 CommentsLifestylebranding, corporate imaging, exploiting consumers

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