Corporate Naming Rights for Great Works of Literature

Corporate Naming Rights for Great Works of Literature

National Parks, sports venues, you name it — a corporation has its name on it. So, c’mon, stuffy world of literature, get off your high horse, and cash in with the corporate naming rights craze:

Tinder is the Night – F. Scott Fitzgerald

The Johnny Walker Red and the Johnny Walker Black – Stendahl

Moby Dick’s Sporting Goods Whale of a Sale – Herman Melville

Henderson the Rain King of Mattress Sales (Specially ½ Price Deals for Labor Day) – Saul Bellow

The Lord of the Burger King Onion Rings – JRR Tolkien

One Flew Over the Cuckoos Nest Flying Southwest Airlines – Ken Kesey

All Quiet on the Western Front So Get A Netflix and Chill – Erich Maria Remarque

The Sun Also Rises Be Prepared with Coppertone – Ernest Hemingway

The Big Sleep On A Sealy Posturepedic Mattress – Raymond Chandler

Gulliver’s Travels Booked by – Jonathan Swift

The Sherwin-Williams Painted House of Mirth – Edith Wharton

Full Metal Jacket and Pants from Men’s Warehouse – Michael Herr

One Hundred Years of Solitude Or Go To – Gabriel García Márquez

The Golden Microsoft Notebook – Doris Lessing

Lolita, The Original ‘To Catch a Predator’ as Seen on Friday nights on MSNBC – Vladimir Nabokov

Lonesome Dove Bars – Larry McMurtry

The Farmer John’s Dodger Dogs of War – Frederick Forsyth

The Jose Cuervo Goldfinch – Donna Tartt

A Room with a View at a Marriot – E.M Forster

A Clockwork Orange Julius – Anthony Burgess

The Del Monte Grapes of Wrath – John Steinbeck

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