When it comes to freelance writing, few professionals are as knowledgeable as Ginny Simon.Corner Office Books ( a new division of HOPress-Shorehouse Books) launched Getting Started in Freelance Writing which gives aspiring and established writers […]
Recently a plumber in Texas traded in a truck at a Ford dealership. The dealer promised to remove the decal on the truck’s door showing the company’s name and phone number. But he didn’t, probably […]
I’ve long suspected that marketing is really a ploy. It creates an imagined future full of happiness, which in turn entices us to buy or do something. I spent last week doing exhaustive research online, […]
This month, Target launched a back-to-college marketing campaign that gives every college-bound kid and their parents a reason to shop. The retailer has captured a family-driven milestone and the myriad of emotions, needs and wants […]
I like checking out brand names in the grocery store because I’m amused by phrases that mean absolutely nothing. For example, consider a beer that is called “Private Reserve.” It’s made in mass quantities and […]
In my email, there were two messages from the same marketing company. One offered a discount on holiday cards and the other a discount on penis enlargement pills. Which should I order?
It has come to my attention that corporate bigwigs are ruining our country. I know you are shocked; this was a surprise to me too. I just always assumed that CEOs of major corporations were […]